5 PEAK LOGISTICS PERIODS TO PREPARE FOR IN 2024

2024年的5個(gè)物流高峰期

From Chinese New Year through to Christmas, understanding and effectively managing the peak periods in logistics is essential for maintaining the flow of goods and keeping your customers satisfied. In this article, we take a look at five periods throughout the year to be aware of and how they could impact your cargo.

從春節(jié)到圣誕節(jié)，了解并有效管理物流高峰期對(duì)于保持貨物流動(dòng)和讓客戶滿意至關(guān)重要。在本文中，我們將了解一年中的五個(gè)時(shí)期，以及它們?nèi)绾斡绊懩呢浳铩?/span>

Chinese New Year 春節(jié)

Chinese New Year is a yearly festival that is celebrated in varying forms across Asia – causing the largest annual mass human migration in the world! Beginning on 10 February 2024, it will see almost all factories in the region close for over a week, with full productivity not resuming for almost a month.

中國(guó)新年是每年一度的節(jié)日，在亞洲各地以各種形式慶祝，這是世界上每年最大的大規(guī)模人類遷徙！從2024年2月10日開始，該地區(qū)幾乎所有工廠都將關(guān)閉一周多，幾乎一個(gè)月后才能恢復(fù)全面生產(chǎn)。

This is easily the biggest holiday in the logistics calendar and prior to New Year, we see the number of containers raise 50 per cent as people prepare their cargo. It also results in a busy start to the year as logistics companies, carriers and shippers deal with this demand and the subsequent backlogs once normal working resumes.

這無(wú)疑是物流日歷上最大的節(jié)日，在新年之前，隨著人們準(zhǔn)備貨物，我們看到集裝箱數(shù)量增加了50%。這也導(dǎo)致了今年的繁忙開局，因?yàn)橐坏┗謴?fù)正常工作，物流公司、承運(yùn)人和托運(yùn)人將處理這一需求以及隨后的積壓。

Carnival 狂歡節(jié)

Carnival is a festive season that occurs before Lent, involving public celebrations, parades and street parties. While it occurs in many countries around the world, the biggest and most famous Carnival celebration is in Brazil – where, like Chinese New Year, much of the country comes to a standstill for a week of festivities. In 2024, Carnival in Rio de Janeiro takes place from 9-17 February.

狂歡節(jié)是大齋節(jié)前的一個(gè)節(jié)日，包括公眾慶祝活動(dòng)、游行和街頭派對(duì)。雖然它發(fā)生在世界上許多國(guó)家，但最大、最著名的狂歡節(jié)慶祝活動(dòng)是在巴西——就像中國(guó)的新年一樣，該國(guó)大部分地區(qū)都會(huì)暫停一周的慶祝活動(dòng)。2024年，里約熱內(nèi)盧狂歡節(jié)將于2月9日至17日舉行

This means two of the world’s largest economies (Brazil and China) are holding big holidays at the same time! So it’s important to be aware of when these crossover dates in order to plan appropriately.

這意味著世界上最大的兩個(gè)經(jīng)濟(jì)體（巴西和中國(guó)）將同時(shí)舉辦大型節(jié)日！因此，重要的是要知道這些交叉日期的時(shí)間，以便進(jìn)行適當(dāng)?shù)挠?jì)劃。

Summer holiday season 暑假季節(jié)

For those of us in the northern hemisphere our summer months are July and August, while in the southern hemisphere summer holidays are taken in December and January. Depending on where you’re shipping your cargo from or to, you could be affected by the summer season as workers head off on their holidays.

對(duì)于我們這些北半球的人來(lái)說(shuō)，我們的夏季是7月和8月，而南半球的暑假是在12月和1月。根據(jù)您的貨物運(yùn)輸?shù)攸c(diǎn)，您可能會(huì)受到夏季工人休假的影響。

The summer holiday season also sees heightened demand for certain commodities and produce – from food to garden furniture – so if you’re shipping anything seasonal it’s always a good idea to start planning for it well enough in advance that you’ll get your cargo when you need it most.

暑假季節(jié)對(duì)某些商品和農(nóng)產(chǎn)品的需求也在增加，從食品到花園家具，所以如果你要運(yùn)送季節(jié)性的東西，最好提前做好計(jì)劃，以便在最需要的時(shí)候拿到貨物。

Black Friday / Cyber Monday 黑色星期五/網(wǎng)絡(luò)星期一

Black Friday and Cyber Monday are huge dates on the consumer calendar, where brick-and-mortar stores and online retailers offer big discounts to shoppers. In 2024, Black Friday falls on 29 November and Cyber Monday on 2 December — following the Thanksgiving holiday in the US.

“黑色星期五”和”網(wǎng)絡(luò)星期一”是消費(fèi)者日歷上的重要日子，實(shí)體店和在線零售商為購(gòu)物者提供大折扣。2024年，黑色星期五是11月29日，網(wǎng)絡(luò)星期一是12月2日，緊隨”美國(guó)感恩節(jié)”之后。

What started in the US has now spread across the globe from the UK to Mexico as other countries look to get a slice of the vast amounts of money that will be spent over the course of these two days. American online shoppers alone spent $9.12 billion during Black Friday 2022!

從美國(guó)開始的事情現(xiàn)在已經(jīng)蔓延到全球，從英國(guó)到墨西哥，因?yàn)槠渌麌?guó)家希望從這兩天的巨額資金中分得一杯羹。僅美國(guó)網(wǎng)購(gòu)者在2022年黑色星期五就花費(fèi)了91.2億美元！

In order to accommodate this huge demand, you’ll see many companies getting their cargo prepared as early as September.

為了滿足這一巨大的需求，你會(huì)看到許多公司最早在9月就準(zhǔn)備好了貨物。

Christmas / New Year 圣誕節(jié)/新年

Before you know it, you will have made it through another year and the busy time of Christmas (25 December) and New Year (1 January) will be here. Add to this all the people starting to take holidays as well as more severe weather and it can get pretty stressful and disruptive – so it’s important to plan for this period well in advance.

不知不覺，你將度過(guò)又一年，圣誕節(jié)（12月25日）和新年（1月1日）的繁忙時(shí)間將在這里。再加上所有開始度假的人以及更惡劣的天氣，這可能會(huì)帶來(lái)很大的壓力和破壞性——所以提前做好這段時(shí)間的計(jì)劃很重要。

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